Learning Strategy & Online Quality

Helping institutions build capacity for learning that works

For over 40 years, I have helped universities, organizations, and learning professionals around the world design, implement, and evaluate online and blended learning that achieves measurable results — and earns lasting trust.

40+
years in learning strategy & design
45
institutions across 9 countries (QM)
600+
attendees per Iberoamerican summit
Quality Matters — International Representative, LATAM
2017–present · Annapolis, MD
President, IBSTPI (International Board of Standards for Training, Performance & Instruction)
2009–2021 · Washington, DC
PhD Educational Psychology
University of Illinois at Urbana-Champaign
Bilingual consulting across Latin America, the U.S., Europe & the Middle East
English & Spanish

Your courses are online.
Is your institution truly ready?

Most universities move quickly to launch online programs — understandably so. But speed and quality are hard to reconcile without intentional systems in place. Faculty are often left to design courses in isolation. Instructional designers work without shared standards. Quality assurance happens, if at all, after students have already enrolled.

The consequence is a portfolio of online courses that varies widely in rigor, engagement, and educational effectiveness — creating risk at precisely the moment accreditors, employers, and students are scrutinizing online credentials more closely than ever.

As Quality Matters' International Representative for LATAM, I have helped institutions across nine countries build the structures, standards, and confidence to offer online learning that holds up to the highest scrutiny.

I don't parachute in with a template and leave. I build your institution's internal capacity to sustain quality long after our engagement ends.

Institutions served
Northwestern University Universidad Andrés Bello Capella University University of Minnesota UNAM Mexico Penn State 45 QM member institutions
01
Quality Matters adoption & implementation
Guiding your institution through the adoption of QM course design standards — from awareness and faculty buy-in to formal certification processes for individual courses or entire programs.
02
Online Learning Design Labs
Immersive workshops for faculty and instructional designers on the principles and practice of quality online course design. Available in Spanish and English, in-person or virtually.
03
Instructional design team development
Assessing your current team's capabilities and designing a structured development plan to raise the quality and consistency of your internal design practice.
04
Accreditation support
Supporting quality assurance documentation and processes for institutions seeking or maintaining national or international accreditation.
05
Blended learning strategy
Developing institution-wide frameworks for hybrid and blended learning that are pedagogically sound, technically feasible, and aligned with your institutional mission.

Training programs that change behavior, not just knowledge scores

Most training programs are designed around content. The question they answer is: what do people need to know? But the question that matters for organizations is different: what do people need to do — and are they doing it? I design learning that bridges that gap.

Over four decades, I have worked alongside government agencies, international institutions, non-profits, and private enterprises on learning challenges that were consequential and complex.

When the FAO United Nations engaged me to evaluate their online training practices for the Latin American and Caribbean region, the challenge wasn't just technical — it required synthesizing feedback from headquarters in Rome and from country representatives across an entire continent.

I work in Spanish and English, which matters enormously for organizations operating across Latin America, where nuance is lost in translation and trust is built in the native language of your team.

1
Diagnose the real problem
Interview stakeholders, review existing materials, and identify whether the gap is a knowledge issue, a skills issue, or a system and incentive issue.
2
Design the solution architecture
Develop a learning strategy that matches the performance requirement — whether that's an online course, a competency-based certification, a blended program, or a combination.
3
Build with your team
Work alongside your internal staff — not replacing them, but transferring knowledge and skills so the quality of what we build together endures.
4
Evaluate and improve
Design evaluation methods that go beyond satisfaction surveys to measure real behavioral change and organizational impact.
FAO / United Nations
Online training evaluation, LATAM region
Chile Ministry of Justice
National investigator training redesign
Verizon Information Services
Sales training strategy, 3 countries
Sorbonne U. Abu Dhabi
Institutional blended learning strategy
National Science Foundation
Manufacturing education curriculum
Interamerican Dev. Bank
Competency-based training, UNAM

You know your courses could be better.
Let's make that happen.

You design courses, teach online, or support faculty who do — and you already sense the gap between what you're producing and what you know is possible. The challenge isn't motivation or intelligence — it's the absence of a clear, practical framework for quality online design.

My Online Learning Design Labs are intensive, practical workshops where faculty and instructional designers learn to apply Quality Matters design standards to their own courses — in real time, with real feedback.

Master the Quality Matters rubric and design standards
Apply a systematic design process to your own course
Get peer and expert feedback on your work in progress
Build the language to advocate for quality at your institution
Connect with a regional network of QM practitioners
Prepare for formal QM course certification if desired
Online Learning Design Lab
ES / EN
An intensive workshop experience for faculty and instructional designers. Combines foundational principles of quality course design with hands-on application of Quality Matters standards to participants' own work.
Individual Coaching Engagement
Virtual
Personalized, one-on-one coaching for instructional designers or faculty working through a specific course or program redesign.
QM Certification Preparation
ES / EN
Guided support for faculty or institutions preparing a course for formal Quality Matters review.
In-Person Faculty Workshop
On-site
On-campus workshop tailored to your institution's context, tools, and culture.

Ready to raise the standard
of your online learning?

Whether you represent a university, an organization, or are a learning professional looking to grow — the first step is a conversation.

Get in touch Visit fernandosenior.com
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